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Palo
Alto, CA., November 11, 2003
Digital
Video Systems Inc., (DVS: NASDAQ DVID), a global leader in the DVD
component technologies industry, today announced the official launch
of its wholly-owned Indian subsidiary, DVS Electronics Pvt. Ltd.
(DVSE), along with a range of premium DVD products for both home
and mobile entertainment markets. Available for the first time in
India, these products will be marketed and supported under the DVS
brand.
The initial product offerings in India are scheduled to include
portable, car, and recordable DVD players as well as home DVD players
and Theater Systems. Initially, the products will be available in
the southern region of India, followed by a phased nationwide introduction
over the next several months. DVS expects to use DVSE as a platform
to produce and market a host of digital entertainment products and
services for global markets.
Mr. Robert Kondamoori, Co-Chairman of DVS and Chairman of DVSE,
said, "DVS's move into the Indian market signifies an expansion
that is intended to further position the company as a world class
R&D, product design and manufacturing powerhouse. The establishment
of DVSE and the maiden launch of DVS branded products in India is
a testament to our belief in the potential of both the Indian domestic
market and the utilization of India as a platform for reaching out
globally."
DVSE is currently establishing a world class manufacturing capability
in India, and DVS expects that this facility will serve both the
Indian domestic as well as export markets for end consumer and component
products. DVSE also plans to establish an R&D and product engineering
capability in Bangalore that will develop products and services
for the global market.
Dr.Edmund Sun, DVS Co-Chairman & CTO and a recipient of the
lifetime achievement award from the DVD Forum said, "DVS has
consistently been the high quality innovator in the DVD category
and can leverage its established technology base to develop and
manufacture end-consumer products for both
the Indian and export markets. Bangalore, being the Indian IT hub,
will be able to provide the necessary support and resources for
us to achieve this objective."
Commenting on the launch in Bangalore, Mr. Lalit Ahuja, Managing
Director, DVSE said, "We are entering the Indian market at
a time when DVD player penetration and consumer awareness in India
has just begun to accelerate. India presents an excellent opportunity
for DVSE to capture market and mind share and build a sustainable
brand and platform. DVSE will utilize a host of innovative channels
to distribute and support its products."
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About DVS
DVS, headquartered in Palo Alto, CA, is a technology company specializing
in the development and application of digital video technologies
that enable the convergence of data, digital audio, digital video
and high-end graphics. Founded by Dr. Edmund Sun in 1992, and with
manufacturing and R&D subsidiaries in China, South Korea, and
now India, DVS is a world leader in the manufacture of DVD loaders,
the key component in todays DVD players, and has been involved
in the development and marketing of a variety of products and technologies
in the digital video arena.
Safe
Harbor Statement under the Private Securities Litigation Reform
Act of 1995
Any statements made in this release that are not historical facts
contain forward-looking information that involves risks and uncertainties.
These forward-looking statements include, but are not limited to,
statements regarding the strategic opportunities of DVS and DVSE
in India, expected product offerings, engineering and manufacturing
capabilities, the potential growth of the DVD market in India and
worldwide, and the Company's expected market and leadership position
in India. Important factors that may cause actual results to differ
include, but are not limited to, demand for the Company's products
in India, the timely availability of components, the sufficiency
of working capital, the risks inherent in conducting business in
India, the impact of competitive products and services, the company's
ability to manage growth and acquisitions of technology or businesses,
the effect of economic and business conditions, and other risks
detailed from time to time in the Company's filings with the Securities
and Exchange Commission. Digital Video Systems, Inc. assumes no
obligation to update these forward-looking statements, and does
not intend to do so.
For
additional information please contact:
Digital Video Systems, Inc.
430 Cambridge Ave., Suite 110, Palo Alto, CA 94306
Tel: 650.322.8108
Fax:650.322.8109
DVS
Contact:
Larissa Licea
Office: 650.322.8108 X 106
Cell: 408-712-4165
E-Mail:
ir@dvsystems.com
Investor Relations Contact:
Sean Collins, Partner
CCG Investor Relations
15300 Ventura Blvd, Suite 303
Sherman Oaks, CA 91403
Office: 818. 789.0100 X 202
E-Mail:
sean.collins@ccgir.com
DVSE Media Contact:
Jyoti Shetty, Proactive Public Relations
E-Mail:
proactivepr@vsnl.net
Or Log onto:
www.dvs.co.in
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